In
times of economic pressure, people stop spending money on luxuries. Magazines
are luxuries, and in the end of 2013 magazines lost print sales by an average
of 6.3 per cent (according to press gazette).
The
website also shows statistics for individual magazines and while a lot of
magazines have dropped, some have increased. Doctor Who has increased by 25.8%
which could be because there was a new series and a new doctor, so the interest
in it was sparked again. However, Doctor Who Adventures magazine went down by
10.9%. Doctor Who Adventures is aimed at children and a younger audience, which
could mean Doctor Who doesn’t appeal to younger people now. It could also show
young people aren’t fanatical about Doctor Who in the way older people are so
the audience has changed, or it could mean even the younger audiences are
reading the other magazine as it appeals to them more.
FHM
has also decreased quite a significant amount (-15.9). Nuts magazine has
decreased even more (-33.5%). The decrease in readership in this genre of
magazine could show men have grown out of this and have become interested in
other things. It could also show that the rise in adult content online has
affected the sales in adult magazines.
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