Who would be the audience for your product? (cont.)

Generally, my target audience is young teenage girls who are mainstreamers according to Young and Rubicam’s theory. They would match this perfectly, having set daily routines and preferring ‘we’ to ‘me’. They would listen to pop music, as this is the genre of my magazine, and they would look up to the people in the product. I created a very detailed profile of a member of my target audience, which looks like this:
‘My target audience is an eleven year old girl called Daisy-May Smith. Because of her young age, she obviously has no children and is single. She is still in primary school and doesn't like lessons, but loves play time with her friends. Her parents are a teacher and a warehouse manager, and therefore fit into the class C1 or even B. They buy her a magazine each week, and she enjoys reading about her favourite pop stars and sticks the posters up in her bed room. She also enjoys reading books and is a member of her local library. Her favourite books are the 'Ally's World' series by Karen McCombie. In her free time she takes dance lessons and rides her bike out on her street with her friends. In the winter, she enjoys watching films with her mum. Her favourite films are romantic comedies and the Harry Potter series. She also has a younger sister named Annabelle, who she plays with dolls with, but would never admit this to her friends. Her parents are not strictly religious however her school is a Christian one and they do occasionally attend church. She has just created a Facebook account which she uploads pictures to and speaks to her friends online but this is monitored by her parents.’
This being said, this audience is my secondary one. I am trying to appeal to them, however in actuality it will be their parents buying the magazine for them as they are young and will likely not have their own money. This means the product has to be appropriate and meet their needs as well as their child's.